The Importance of Staying Connected with Customers
While running a business the first thing that concerns many business owners is how to get more customers. They become so focused on reaching out to new customers that they lose sight of just how important customer retention is.
Selling to existing customers is much easier as compared to attracting new customers and convincing them to buy. Statistics tell us that up to 80% of a company’s future profits will be generated from just 20% of existing customers. Studies have shown that an increase of 25 % to 95% of a company’s profits can be made by just a 5% increase in customer retention. Businesses can’t afford to ignore the value of customer retention. It is the loyal customers that are going to refer new customers anyways. Better to hit two birds with one stone.
Apps Allow Regular Interaction with Customers
Regular interaction with loyal customers lets them know how important they are and lets the business know where improvement is needed. Keeping in touch with customers through apps is a useful marketing strategy; it is an efficient, affordable way to connect and promote the business consistently. And with the rise in M-Commerce it is a necessity for businesses who want to succeed.
Proactively communicating with customers creates a greater feeling of confidence for the customer and the ability to access information helps address any concerns the customer may have. With push notifications through the app, businesses keep their customers up to date with all the latest products and discounts, the direct message function lets businesses deal with customers on a more personal, one on one basis. That is important for customer loyalty. Personal experience shows customers that the business cares about their concerns and values them.
The App is a Cost Effective Marketing Strategy
The mobile app does all this within a short amount of time and a minimum cost. This decreased marketing cost (and all that saved time) allow businesses to direct some spending towards improving their product to better suit the needs of their customers. The regular interactions with customers helps increase brand authority, provides for a richer customer experience and helps the business improve with regular customer insights.
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Free eCommerce mobile app builder Create my free app a free eCommerce mobile app builder that lets you design and create apps for your eCommerce business for free with no coding (360) 650-3000 firstname.lastname@example.org
BY DASTAGEER· MAY 25, 2017
Building an App for M-Commerce for Businesses: Small businesses are on the rise. Smart business owners are planning for success by going global, focusing on their customers and cutting their operating costs while investing in new marketing channels. Increasingly user friendly technology now allows businesses, both big and small, to focus on successfully reaching out to new customers while satisfying the loyal following they already have. How? Through M-commerce.
With almost 90% smart phone and tablet owners saying they use their devices for shopping, M-commerce is proving to be a modern day Klondike gold rush for small businesses. Its appeal to both the consumer and businesses is due to the ease of doing business from wherever they want. Small businesses that want to cut their operating costs now have an unlimited marketing channel that can help increase sales without having to spend on maintaining the personnel to do the job. They can do this with the help of their own business app that will allow them to keep in touch with their customers and vice versa from anywhere at any time.
The createmyfreeapp website allows business owners to connect with their customers, inform them of new products and discounts as well as allow for social media integration. It takes nothing more than a few minutes to create an account and then a mobile app suited to their particular needs. They have a variety of competitively priced packages as well as a basic free package that allow the business owner to create and edit a mobile app, publish it and push new content as well as earn revenue from ads.
On-line help is available at the creatmyfreeapp website for any questions, but the steps for creating a free app are easy, the process smooth and problem free. After creating an account, a package that suits the
business may be selected or even a quote provided for a custom made mobile app. There are different apps to choose from; business, entertainment, events, restaurant or e-commerce apps. There are even educational and photo apps. After that it is simply a matter of picking out the design and filling in the information and products. All just a few clicks, then publishing the app. Which the createmyfreeapp website does for the user. The mobile app will be uploaded to Apple, Play and Kindle stores and available to customers in no time at all. Saving the business time and money.